Advertising Opportunities
July, 2008
Overview
Launched in January 2007, The Daily Galaxy – News from Planet Earth & Beyond – is an eclectic text and video presentation of news and original insights on science, space exploration, climate change, and technology and their reflections in popular culture. It is created and produced by Galaxy Media, LLC – a talented and experienced team of writers, designers, and website architects.
The initial success of The Daily Galaxy, positioned as ‘the Web’s alternative to the Discovery Channel,’ is built on the fundamental insight that science and space exploration and its expression in film, video, news and events will dominate popular culture in the 21st century - as the Internet has during the past decade.
Since its launch, The Galaxy’s growth has been driven by minimal advertising, Web-based word of mouth, and adoption by users of emerging global standards in “people-powered” social communications networks and search services such as Google, Facebook, StumbleUpon (eBay), and Yahoo.
The Galaxy is globally syndicated by Reuters News. Additionally, content and headlines for The Daily Galaxy are integrated via open-source software on iGoogle and Facebook and featured in their respective applications and “gadget” directories. For the past 90-days, the Galaxy has ranked among the world’s top 50 most popular sources of science and technology news on Digg –the Internet’s largest news aggregation site..
Both Scientific American –the world’s leading popular science and technology publication- and International Data Group (IDG Tech Network) have chosen The Daily Galaxy to be a founding member of their new content and sales networks. Our traffic is measured and ranked by ComScore, Nielsen NetRatings, and Google Analytics.
Audience Growth & Profile
The Daily Galaxy attracts a smart, passionate audience that is hungry for news that defines our world, and its concerns, embracing science, space exploration, climate change, and technology and their intersection with popular culture – issues and events that define our daily lives on planet Earth.
We are currently between 400,000 unique visitors per month, growing approximately 20% per month according to our Google Analytics metrics, generating 689,000 pageviews and 3 million ad impressions over a 30 days time period. Our audience is geographically based 70% North American, with a 50/50 gender split composed of highly-educated, affluent, curious and concerned citizens of our planet.
Growth Metrics
Technorati
With over 112.8 million blogs and 250 million pieces of tagged social media to track, The Daily Galaxy began, like all blogs, at over a million in ranking. The ‘Galaxy’ has consistently dropped between 5,000 – 10,000 places per week, and is on track to be among Technorati's top 1,000 sites by Q4 2008. Only 12 months after launch, The Daily Galaxy moved into the Technorati top 3,000 ranking.
Alexa Rankings
The Daily Galaxy's Alexa chart over the past three months shows impressive growth, with a 47% increase in users who visit the site over the past three months and a traffic- rank acceleration of 11,939 equal to that of such global media icons as popsci.com. At our current rate of growth, we expect to be in Alexa's worldwide top 10,000 sites by Q2 2009. Our current Alexa chart (click to enlarge):
Daily Galaxy Management
The Galaxy’s CEO is Web publishing veteran Val Landi. Val was former Executive Vice President of the global technology-publisher IDG, later joining Microsoft co-founder Paul Allen's Interval Research. Val was also Senior Vice-President and Chief Marketing Officer of the pre-IPO executive team at LookSmart, an early Yahoo and Google competitor and the search-directory for Microsoft MSN. He was also founder and CEO of Redband Broadcasting, a Sony Venture.
The Daily Galaxy is a premier member of the IDG TechNetwork.
For banners, sponsorships,lead generation and other custom marketing solution please contact:
Kevin Normandeau
VP Sales and Business Development
Phone: 508-628-4758
email: adsalesIDGTN@idgcomm.com
web: http://www.idgtechnetwork.com/advertisers/
