Launched in March 2007, The Daily Galaxy -Great Discoveries Channel is an eclectic text and video presentation of news and original insights on science, space, and the environment.
The Daily Galaxy is built on the vision that science, space exploration, and the environment and their expression in news, film, video, and events will dominate popular culture in the 21st century.
The site’s unique mix of science, technology, and popular culture is created and produced by Galaxy Media, LLC – a talented and experienced team of Web architects and editors, led by CEO and founder, Val Landi.
Val was executive vice president of global technology-publisher IDG
prior to joining Microsoft co-founder Paul Allen's visionary Interval
Research, where he helped pioneer a massive rich-media publishing
platform. He was later Chief Marketing Officer at
LookSmart, an early Yahoo and Google competitor and the
search-directory for Microsoft MSN and CEO of Redband Broadcasting, a
SONY company.Val holds a master's degree from Harvard in history and literature ('91).
Since its launch in March ’07, The Daily Galaxy’s growth has been driven by Web-based word of mouth, and adoption by users of emerging global standards in “people-powered” social media networks and search services such as Google, Twitter, Facebook, Digg, FriendFeed, and Reddit. The site is currently ranked as one of the world's top 10,000 websites by Quantcast -the industry ranking service.
The Galaxy is syndicated globally by Reuters News. Additionally, content and headlines for The Daily Galaxy are integrated via open-source software on iGoogle, Facebook, and Google's new Open Social network and featured in their respective applications and “gadget” directories. iGoogle is currently the Galaxy’s #1 source of return visitors with an average 14 minutes per visit spent on site.
The Daily Galaxy attracts a smart, passionate audience that is hungry for news that defines our world, and its concerns, embracing science, space exploration, climate change, and technology and their intersection with popular culture – issues and events that define our daily lives on Planet Earth.
The Galaxy audience is measured by ComScore and Nielsen NetRatings. Our Google Analytics data show that the Galaxy has been averaging between 300,000 – 500,000 unique visitors per month, growing approximately 15% per month. Our audience is 80% North America, with a median household income of $80,000 and 85/15% male-female gender split, 50% of whom are 21-45.
The Galaxy audience is composed of highly-educated, affluent, curious and concerned citizens of our planet. Our daily visitors are passionate brand influencers: iPod, iTunes, Tivo, Blackberry and iPhone users, Stumblers, Twitters, Facebook networkers, Daily Show and Colbert Report viewers.
The IDG Tech Network Survey of the Daily Galaxy audience showed that science and space minded professionals are power users and early-adopters who spend serious disposable income on digital and electronic devices, PC's and peripherals.
- 90% buy PC's
- 79% buy Laptops
- 70% buy Handheld Devices
- 65% Buy Home Electronics
- 72% Buy Digital Cameras
- 40% of them hold IT or Senior IT titles
What's more 59% work in companies of 1,000 or fewer employees (SMB), and 70% are involved in technology purchases for their company and have a strong interest in the environment and green technologies. 99% of all Galaxy visitors spend 5 minutes to an hour or more during their visits to the site.
For all editorial and business inquiries please contact: casey_kazan@dailygalaxy.com
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