Launched in March 2007, The Daily Galaxy -Great Discoveries Channel is an eclectic text and video presentation of news and original insights on the discoveries, people, and events changing our knowledge of our planet and the universe.
The Daily Galaxy is built on the vision that science, space exploration, and the environment and their expression in news, film, video, and events will dominate popular culture in the 21st century.
The site’s unique mix of science, technology, and popular culture is created and produced by Galaxy Media, LLC – a talented and experienced team of Web architects and editors.
The Daily Galaxy was founded by Val Landi. Val's background includes executive vice president of global technology-publisher IDG prior to joining Microsoft co-founder Paul Allen's Interval Research, where he helped pioneer innovations for the "Wired World." Later, Val was on the IPO team at LookSmart, an early Yahoo and Google competitor and the search directory for Microsoft MSN. In 2000, he founded Redband Broadcasting-a Sony company, the first Internet radio site for music, movies, and travel in partnership with Expedia. Val has served as a board advisor for Pandora.com ("P" NYSE) --the leading Internet radio service and one of top four mobile-era platforms. He holds a masters degree in history and literature from Harvard University.
Since its launch in March ’07, The Daily Galaxy’s growth has been driven by Web-based word of mouth and adoption by users of emerging global standards in social media networks and search services such as Google, Twitter, and Facebook. Our daily Twitter and Facebook followers exceed 340,000, growing at 5,000 per month.
Our 319,000 Twitter followers include many of the planet's leading astronomers and scientists, astronauts, space observatories, news organizations, universities and governmental space organizations such as NASA, JPL, ESO, SETI, Harvard-Smithsonian Center for Astrophysics (CfA) and Royal Astronomy Society members.
Syndication & Social Media Apps -Twitter, Facebook, iPhone
The Galaxy is syndicated globally by Reuters News. Additionally, content and headlines for The Daily Galaxy are integrated via open-source software on iGoogle, Facebook, and Google's new Open Social network and featured in their respective applications and “gadget” directories. iGoogle is currently the Galaxy’s #1 source of return visitors with an average 14 minutes per visit spent on site. The Daily Galaxy's iPhone app is pending approval at Apple. Our daily Twitter base exceeds 95,000 users; our Facebook page views average 34,000.
Metrics -A Quantcast Top 10,000 Site
The Galaxy audience is measured by ComScore and Nielsen NetRatings. Our Google Analytics data show that the Galaxy has been averaging between 400,000 – 600,000 unique visitors per month, growing approximately 5% per month. Our audience is 80% North America, with a median household income of $80,000 and 85/15% male-female gender split, 50% of whom are 21-45.
The Galaxy audience is composed of highly-educated, affluent, curious and concerned citizens of our planet. Our daily visitors are passionate brand influencers: iPod, iTunes, Tivo, Blackberry and iPhone users, Stumblers, Twitters, Facebook networkers, Daily Show and Colbert Report viewers. We are a Quantcast ranked top 10,000 site.
The Quantcast ranking of people who visit dailygalaxy.com are also likely to visit these categories and sites:
Science & Technology
New Scientist 78.2x
Wired Magazine 76.2x
New Scientist 78.2x
Politics & Commentary
Washington Post 8.7x
Huffington Post 2.7x
IDG/Daily Galaxy Consumer Technology Research
The IDG Tech Network Survey of the Daily Galaxy audience showed that science and space minded professionals are power users and early-adopters who spend serious disposable income on digital and electronic devices, PC's and peripherals.
- 90% buy PC's
- 79% buy Laptops
- 70% buy Handheld Devices
- 65% Buy Home Electronics
- 72% Buy Digital Cameras
- 40% of them hold IT or Senior IT titles
What's more 59% work in companies of 1,000 or fewer employees (SMB), and 70% are involved in technology purchases for their company and have a strong interest in the environment and green technologies. 99% of all Galaxy visitors spend 5 minutes to an hour or more during their visits to the site.
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