Pearl Jam: The Next Big Green Business?
Pearl Jam, one of the most iconic 90's rock bands, isn't just another idealist group offsetting its carbon footprint with pricey carbon credits. No, Pearl Jam is a Washington-area regional green business--at least according to guitarist Stone Gossard. In an interview with Reuters, Gossard explained: "Pearl Jam is a band but we are also a business," guitarist and co-founder Gossard told Reuters in a telephone interview. "We're seeing ourselves as a Washington business, a regional business that is acknowledging its carbon footprint and hoping to inspire other businesses. To that end, Pearl Jam has chosen to invest $210,000 in planting trees in Washington State to offset 7,000 tons of CO2 from the band's 2009 tour. The trees will offset both the band's transportation footprint as well as the CO2 racked up by fans traveling to concerts.
China Severs Access to Google Search
This really does look like the final blow in the war between Google's Search Engine and the censorship-loving Chinese authorities: The sword has fallen, severing all access to Google Search from inside China. Even the mobile site is being partly blocked. According to the Telegraph newspaper, in "almost every major Chinese city" users are reporting back that they simply cannot access Google's search engine results, even via Google's Hong Kong work-around. The government demands that companies comply with "self-regulation" censorship rules, and Google recently made good on its threat to stop censoring its service inside mainland China--part of a series of events that began with an allegedly Chinese-based hack attack at the end of 2009.
Only a Few of Us Can Multi-Task
Scientists have known for decades that the human brain has trouble simultaneously processing more than one stream of information. A growing body of more recent research has reinforced the notion there are serious cognitive challenges posed by various kinds of multitasking. But a few brains may do better than others. That is the finding of a new study from the University of Utah where researchers say they’ve discovered a class of “super-taskers.” The researchers found that about 2.5 percent of the college students they studied were able to simultaneously talk on the phone while navigating in a driving simulator. By comparison, the other students in the study saw their driving performance on fall 20 to 30 percent, according to David Strayer, a psychology professor involved in the study.
iPod Creator Leaving Apple for Greentech Startups
Is greentech hotter than Apple? Tony Fadell, the so-called godfather of the iPod, stepped down from his role as special adviser to Steve Jobs this week to focus on work with consumer greentech companies. The reason, Fadell, told The New York Times, is that he wants to tell his kids and grandkids stories "beyond my iPod and iPhone ones."