Googled! The End of the World as We Know It (VIDEO Interview)

"If we solve search, that means you can answer any question. Which means you can do basically anything." Google cofounder Larry Page

Googled is the ultimate 21st-century story of creative destruction: the search empire's relentless ambition and how it is transforming every niche of the world's media business. Author and New Yorker writer, Ken Auletta,  tells the fascinating tale of the brutal clash between Google's engineering mind-set and old media's blind death grip on the status quo.

Auletta had 24/7 access to Google founders Sergi Brin and Larry Page, as well as to top Google executives and people running the nation's biggest media companies, from CBS to Warner Bros. which makes for an exciting, rich read.

Googled is a story that, obviously, lacks a final chapter. It's still too early to tell if Google will grow into the $100 billion media company chief executive Eric Schmidt dreams of or follow the path along with chief rival Microsoft of other "invulnerable" empires before it like IBM, AT&T or AOL.

Auletta hints that one (if not the primary) key's to Google's future is whether they can successfully turn YouTube into a profitable venture. If they succeed with YouTube, then, as CEO Eric Schmidt says, "that's the creation of the equivalent of the CBS network in the 1950s."

Casey Kazan

Source: http://www.fastcompany.com/blog/fast-company-calendar/fast-company-now-blog/googled-ken-auletta