What's in Name? Pizza.com sold for $2.6 million

One smart guy bought the Internet domain name for pizza.com in 1994 at the beginnings of the Internet era. He sold it yesterday for $2.6 million. Chris Clark, 43, who lives in North Potomac, Maryland, accepted the offer from an anonymous bidder after a week-long online auction.

"It's crazy, it's just crazy," Mr Clark, , was quoted as saying by the Baltimore Sun newspaper. "It will make a significant difference in my life, for sure," he added. We bet it will!

When Clark registered the domain name in 1994, he had hoped that pizza.com would help to get a contract with a pizza firm for his consulting company. He sold his business in 2000, but kept paying the $20 annual fees for maintaining the domain, which he also used to sell advertisements.

In January, Mr Clark decided to sell it after hearing that another domain - Vodka.com - was sold for $3m in 2006. "I thought, 'Why don't I just try to see what the level of interest is?'" Mr Clark said. "If someone's willing to pay that much for Vodka.com, maybe there's more interest in pizza.com."

The online auction was launched on 27 March. The first bid was $100, jumping to $2.6m a week later.

Posted by Jason McManus.

Source BBCNews.com