Seth Godin's "The Dip" -Breaking Through to Success
Robert Frost wrote that "the only way out, is through." Seth Godin, the legendary Web marketing guru and author of Cow and Small is the New Big, has written another bestseller, The Dip -A Little Book that Teaches You When to Quit (And When to Stick) that applies the heart of Frost's message to succeeeding in life. The wisdom Seth offers can be summed up by quoting his epilogue:
"All our successes are the same. All our failures too. We succeed when we do something remarkable. We fail when we give up too soon. We succeed when we are the best in the world at what we do. We fail when we we get distracted by tasks we don't have the guts to quit."
Here's Seth's list [edited] of people and companies that are "the best in the world" - who have thrived because they successfully navigated "the dip," something each of us have, or will, encounter: Starbucks, iPod, Jackson Pollock, Allison Sweet, Paychex, Sotheby's Porsche, Barry Diller,
Sripraphai, Hard Manufacturing, Toyota Prius, Gulfstream, Nordost, Kate's Paperie, Peet's, Silpat, Robin Dellabough, Megan Casey, Paul Graham, Google, White Stripes, Red Maxwell, Terry Gross, Tony Hanks, Heinz Ketchup, Shaun White, Catherine E Oliver, iStockPhoto, Leica, Lark, Chubb, SmartGlove, Beckham, Madonna, Elvis, Boing Boing, The Three Stooges, Ben Zander, Stephen King, Amazon.com, Hood River Gorge, Sundance, CBGB, City of Paris, Denny's, Johnny Cash, Mia Hamm, Michael Jordan, Rolex, Tiger Woods, Empire State Building, Hugh Macleod, CAA, Will Weisser, Bob Dylan, Dilbert, Doonesbury, Chrysler Building, De Cecco pasta, FedEx, Momofuku, Adrian Zackheim, The New Yorker, Burgerville, Coach, Eiffel Tower, Gil Hildebrand, Tesla Motors, Lynn Gordon, Corey Brown, Swan, WD 40, Scharffen Berger, Anne Shepard, Chestnut Canoe, Ideo, Tom Demott, Poilane, Casablanca, Amoeba Records, Charlotte Okie, Tattered Cover, Jennifer Young, Joseph Perez, Miles Davis, Crooked Brook, Marilyn Wishnie.
If you'd like to get the chance to pick Seth's brain, and to interact with him one-on-one (via phone or IM), don't miss the very cool "Waxxi Cast" on June 6th.
Posted by Casey Kazan.
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