Google is reinventing its simple homepage to offer users greater scope for personalisation, introducing iGoogle, reflecting the Web 2.0 surge of people want to publish their own content online. It represents the search giant's latest move towards a more user-centric web.
Google's whole-hearted embracing of social networking was cemented by the release of new features that could see an end to the traditional uncluttered Google homepage.
Under iGoogle, users will be able to share their own writings, photos and lists as well as getting a personalised view of the web based on geographical location and search history.
To encourage users to share their creative work, Google is introducing Gadget Maker, which allows users who do not know how to code to publish content simply. There will be seven templates that can be used for personalisation, including ones that allow for the publishing of photos, sending virtual greeting cards or creating lists of favourite songs or films.
Last week Google introduced a feature that allowed users who have given Google prior permission to store their web surfing patterns to refer back to their personal web history from the last few years.
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