Daily Video Classic: Ridley Scott's 1984 Apple Ad
In 1984, back when the Macintosh was considered a subversive, counter-culture tool (which of course it was), Apple Computer launched the Mac with a single broadcast of the now famous $1.5 million commercial based on George Orwell's 1984, and directed by Ridley Scott (Alien, Blade Runner, Thelma & Louise, Gladiator, Kingdom of Heaven).
The commercial was broadcast during the 1984 Super Bowl XVIII. Steve Jobs' intention with the ad was to equate Big Brother with the IBM PCand a nameless female action hero, portrayed by Anya Major, with the Macintosh. The 1984 Apple ad was a subset of Ridley's direction of Blade Runner, starring Harrison Ford.
Today Blade Runner is considered one of the most important science fiction films of the 20th century and is usually discussed along with William Gibson's novel Neuromancer as initiating the cyberpunk genre.
Scott personally supervised a digitally restored Blade Runner and approved the Final Cut, which is to be finally released in 2007.
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